A boy called Jay wanted more followers badly. His count felt too small next to the kids who had thousands. He found a website that promised "10,000 followers for £5" and used his birthday money to buy them. Overnight his number shot up. For a day it felt amazing. Then he noticed the followers were all fake — empty accounts with no faces that never liked or commented on anything. His posts still got the same few real responses. The big number was just a costume, and worse, the site now had his details and kept emailing him strange offers. The number went up. Nothing else did.